RESUME
Work
experience
Senior UX Content Designer, Allstate
June, 2020 - Present
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As a member of the User Experience Design team, I’ve worked with cross-functional teams to write copy and help design user experiences that are seamless, intuitive, and on-brand.
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Supported marketing goals by leading copy efforts on email marketing, direct mail, website content, blog, and website projects.
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As Allstate rolled out a refreshed brand, I’ve assisted in updating existing creative to reflect new brand standards, in particular, a more contemporary, conversational, and witty voice and tone.
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I’ve continued to support marketing and customer experience efforts for Esurance, which is an Allstate brand.
Senior Copywriter, Esurance
March, 2015 - June 2020
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Developed content and strategic direction for the Esurance blog and website, including managing content distribution channels like Outbrain, and creating and managing editorial calendars.
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Wrote advertising, website, and social media copy for high-profile and high-revenue sponsorship campaigns, including the Super Bowl, South by Southwest, and Major League Baseball, among others.
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Acted as creative lead for social media content development, creating dramatic improvements in engagements across channels like Facebook, Twitter, Instagram, Snapchat, and more.
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Led test-and-learn efforts for content marketing campaigns to continually grow and refine content strategy, including optimizing conversions and click-through rates as well as cost-per-click.
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Wrote, edited, and proofread UX copy for quote and purchase pages.
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Collaborated with cross-functional partners to create compelling, on-brand messaging for product launches, including Canada homeowners insurance, per-mile car insurance, and descriptions of auto coverages.
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Led efforts to rebrand customer communications, including email, site content, and policy management.
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Mentored copywriters to create on-brand copy on everything from attention-grabbing headlines to educational insurance details.
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Worked with internal communications team to ensure every associate and recruiting communication reinforced the Esurance brand.
Copy Manager, Sports Authority
January 2010 - March 2015
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Responsible for content and brand voice across all advertising channels including website, radio, email, display, social media, mobile, print circulars, database marketing, ROP, and in-store signage.
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Managed personnel and workflow for a team of nine copywriters and proofreaders.
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Provided editorial feedback in creative review meetings with marketing and executive teams.
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Lead the ideation of concepts for seasonal campaigns and large-scale brand development.
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Worked with executives in marketing, merchandising, and operations to ensure copy met all organizational objectives.
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Developed processes to streamline workflows within the copy team and the larger marketing department.
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Promoted from proofreader to lead copywriter, and eventually to copy manager.
Online Editor & Publisher's Assistant, Sculptural Pursuit magazine
August 2006 - November 2009
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Wrote numerous feature- and department-length articles on artists and other art-related subjects.
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Developed article ideas for contributor and staff assignments, and helped other staff writers develop their ideas.
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Edited articles submitted by contributing and staff writers for accuracy, organization, clarity, grammar and composition.
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Published a monthly e-zine, Creative Wisdom, which required editing of 500- to 800-word articles for grammar, composition and clarity. Created editorial calendar, managed contributing writers, and did all photo editing and design.
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Redeveloped magazine’s website and online store from scratch using Adobe Dreamweaver CS3, which increased site traffic, improved interactivity and navigation, and improved the general visual design.
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Expanded the online and social media presence of the magazine.
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Designed custom advertisements and ad templates for multiple clients using Photoshop and InDesign.
Previous work history is available upon request.
Education
Metropolitan State University of Denver
2003 - 2008
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Bachelor’s Degree in Journalism with an emphasis on news-editorial.
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Minor in History, and extensive foreign language coursework in Spanish and Italian.
University of Colorado at Boulder
2001 - 2003
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Degree work in Journalism as well as broad arts and sciences background.